The Berlin GOOA
The Berlin GOOA
About
The Berlin Global Olive Oil Awards (Berlin GOOA) encapsulates the collective knowledge and expertise of high-profile scientists, food tech pioneers, and key business players over a multi-year period, establishing the standards for a credible, transparent, and trustworthy global olive oil competition.
Our global olive oil competition event has earned a reputation for excellence and the best use of scientific and business practices. Also, we are upholding the highest standards of integrity and team ethical principles. We offer a truly prestigious European olive oil Award with Global Reach.
Key Milestones
- Berlin GOOA established in 2020.
- 2500 + olive oil brands registered and judged.
- Dynamic presence in social media with 9.2 + impressions.
- Marketing campaigns reach over 2 million unique users.
- Registered olive oil brands increased by 30% year on year.
- Social media engagement 1.825x higher than the average of any Olive Oil Competition in the globe*
Why Berlin GOOA Awards
The Berlin GOOA provides an excellent and significant opportunity for olive oil producers to improve brand communication, visibility, and awareness of the evoo brands.
Furthermore, we are confident that Berlin GOOA will significantly strengthen the brand differentiation of the awarded olive oils, aiming to raise interest and help producers on their effort to expand into new geographical and food markets.
We guarantee that the olive oil samples will be evaluated with the utmost transparency by world-class food scientists and expert olive oil tasters, adhering to strict and inviolable tasting/assessment rules and procedures.
The Awards
#1 Quality Olive Oil Awards
Any Extra Virgin Olive Oil is qualified to participate in this session.
Only Extra Virgin Olive Oils from organic farming are qualified to participate in this session.
#3 Flavoured Olive Oil Awards
Any condiment of olive oil with any flavouring or blend of flavourings could be part of this session.
Extra virgin olive oils with high polyphenol content as measured with the only standard method so far of International Olive Council (COI – HPLC method) will participate in this session.
For the EVOO Stars Innovation Awards, we examine the final product according to the five (5) general consumer expectations: Pleasure, health, convenience, physical and ethics.
Also, drivers of innovation can be divided into 5 trends.
Pleasure: Sophistication, Fun, Variety of senses, pleasure, Exoticism
Health: Vegetal, Natural, Medical
Physical: Energy well-being, Slimness
Ethics: Solidarity, Ecology
Convenience : Time saving, Easy to handle, Nomadism
#6 EVOO Stars Design Awards, by Berlin GOOA
In an economy driven by consumers, the traditional viewpoint of packaging is not effective for either the consumer or the business. Instead of focusing heavily on production alone, effective packaging should be considered from the following three viewpoints:
1.Viability, i.e. maintainable and enabling brand development
2.Feasibility, i.e. practical and realizable
3.Desirability, i.e. enticing to consumers.
For the Design & Packaging Olive Oil Awards the following are examined :
Brand identification, Shelf impact, Messaging Communication, Aestheric Appeal, Graphic Elements, Placement, Logo, Legibility, Readability, Brand Perception, Product Perception, Confusions, Misidentifications, Impact of Color, Flow of Innovation, Comprehension, Brand Recall
The public vote counts 30% of the overall score of the Design & Packaging Award. 70% of the overall score is becoming from the Panel Leaders of the Packaging & Design Competition.
The Berlin Global Olive Oil Awards Scoring Scale
Platinum award: 96 -100 An excellent and unique Olive Oil
Gold award: 91 – 95 A spectacular Olive Oil
Silver award: 86 – 90 A well-made Olive Oil
Bronze award: 81 – 85 A decent Olive Oil
Marketing and Promotion – eliteoliveoils.com
To help the producers on their laborious task of promoting their brands and achieve their goals, we provide to the winners of the competition the following marketing materials and solutions:
- The official Berlin GOOA Awards Badge for social media and web use.
- Different sizes of marketing posters to be used on food exhibitions.
- One post of the winning brand in our social media
- High resolution badges to be placed on the awarded brand. (Paid solution)
- Official license of Berlin GOOA Awards badges. Provided in electronic format and is printed by the winner. (Paid Solution)
In addition, all the awarded evoo brands and the producers will be presented on eliteoliveoils.com
Award Categories
In Berlin GOOA 2023, we introduced six (6) awards categories offering excellent recognition to the olive oil producers who participated and competed on our competition via a credible and transparent assessment process
The two core award Brands (the Berlin GOOA and Evoo Stars Awards) will work in autonomous and supplementary form, blending but also keeping their own distinct character, thus providing a powerful mixture of excellence and recognition to our olive oil producers.
The Assessment Model
All the registered olive oils samples will be evaluated by our expert olive oil tasters and scientists both on-site and remotely. This is giving us an additional layer of flexibility to manage the workload more effectively, react to unforeseen occurrences faster, and efficiently communicate and interact with our team.
The assessed olive oils are triple verified at Berlin GOOA. We conduct an extra scientific evaluation of the samples for internal use only in collaboration with Multichrom Lab, the leading and certified chemical and organoleptic analysis of olive oil laboratory.
These will include:
- The olive oil samples are presented to the judges for blind tasting unbranded into blue and/or red glass cups in a random order
- We store and prepare the olive oil samples according to the COI method
- We have introduced two more different levels of blind assessment, apart from the regular tasting. Cross tasting of samples in the second group of judges and repetition of the same sample from the same group of judges that performed the first tasting
- The Juries have zero prior knowledge of the product’s brand name and/or other sensitive information and the scoring method is been made securely using our online proprietary rating platform where each jury send its own score for each assessed product
FAQs
Below you’ll find answers to some of the most frequently asked questions at Berlin GOOA 2023. We are constantly adding most asked question to this page so if you have a question and don’t see your answer, don’t hesitate to email us at [email protected]
How do I register my Olive OIl Samples and complete my registration form?
You can choose to register the olive oil products via our Online Registration System ORS
Please visit the following link to find the step by step online registration details Support Page
For more information, please contact us at [email protected]
When is the deadline for Registering to the Competitions?
- Participants should be registered for the competition by April 10, 2023
- Registrations will not be accepted after the deadline has been reached.
Where do I send my Olive Oil Samples and what are deadlines of sending them?
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All the olive oil samples must be sent to Berlin, Germany by April 10, 2023.
After the registration & the payment are completed, then our team will provide the relevant documents and the Shipping Label Form.
In case that the olive oil sample has not been sent on time the product will not be eligible for judging.
How many Olive Oil samples I must submit for tasting?
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For each competition category you must submit three (3) olive oil samples.
For example : (3) bottle of 250ml each or (3) bottle of 500ml each or (2) bottle of 1Kg each
The samples must be submitted on the exact same retail packaging. Please note that for the sensory analysis, the olive oil samples are blind tested by the judges.
What is the Fee for registering for the competition?
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The entry fees to the competition are the followings :
- Early Registration: € 200 (from August 1, 2022 to December 31, 2022) per brand for any award category
- Note: For any additional product the cost is € 155 for any of the six (6) categories of the Awards.
- Standard Price: € 250 (From January 1, 2023, to April 10, 2023) for the first Brand Registration.
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Note: For any additional product the cost is € 165 for any of the six (6) categories of the Awards.
Please, visit the Online Registration System ORS , to start register the olive oil brands.
Any amendments to the registration deadlines will be informed to clients via email.
Contest Rules
Please, find the Contest Rules
Publishing Results
The results will be published on berlingooa.com and eliteoliveoils.com Also, the results will be shared with our affiliate media partners.
In how many categories I can choose to compete?
There is NO restriction on the number of categories each producer chooses to compete.
There is NO MINIMUM production requirement that each producer should meet in order to participate in the competition. However, if a producer has minimum quantity of 1000 kilos or less of a retail labelled product, in such case it can compete to any of the six (6) basic categories, but it will fall into the group and labelled on the awards as small producers.
The samples must be submitted on the exact same retail packaging. Please note that for the sensory analysis, the olive oil samples are blind tasted by the judges.
You can choose to compete in any of the following categories or in all of them with one or more of your brands:
#1 Quality Olive Oil Awards
#2 Quality Organic Olive Oil Awards
#3 Flavour Olive Oil Awards
#4 High Polyphenols Olive Oil Awards
#5 EVOO Stars Innovation Awards, by Berlin GOOA
#6 EVOO Stars Design & Packaging Awards, by Berlin GOOA
What if my submitted products have arrived damaged?
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The participants must ensure that all the olive oil samples will be sent in safe and suitable packaging. In case of a damaged item, the participant must resend the samples strictly within the deadlines.
For more information, please contact us at [email protected]
What are the dates the competition is taking place?
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The competition will be held in Berlin, Germany in April 2023.
Any information regarding amendments of the competition dates will be provided via email.
How do I pay the registration fee?
- You can pay the registration fee both by credit/debit card or by bank transfer
- Registering to the competition via the Online Registration System ORS form the payment must be made at the same time as filling the online application via a secure online payment system. visa/mastercard/americanexpress
- Making the registration via the fillable application form the payment must be made by bank transfer within five (7) working days after the submission of the application. If the payment has not been made in the set time limit the product will automatically be excluded from the judging list.
Note: A confirmation of the payment is made by sending the payment slip to [email protected]
For more information, please contact us at [email protected]
Marketing Tools (Stickers,Promotional Templates, trophies)
- Promotional Stickers will be provided to the competition winners available to be purchased online on May 1, 2022. The promotional stickers will only be allowed to be placed on the specific awarded olive oil brand and the same year of harvest. A license will be provided.
- For the winners who are interested to purchase our stickers, information for the order will be available on May 1, 2023
- The winners of Berlin GOOA competition will receive a certificate in a printable, high resolution electronic only format.
Registrations & Media, John Eccles House, Robert Robinson Avenue, Oxford Science Park, OX4 4GP, Oxford, UK
Berlin GOOA|Germany. Dieffenbachstr 11, 10967 Berlin, Germany
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