The Berlin GOOA Badges
The Berlin GOOA Awards 2024 Judging Scoring Scale
Platinum award: 100 – 96 | An Excellent and unique Olive Oil
Gold award: 91 – 95.9 | A spectacular Olive Oil
Silver award: 86 – 90.9 | A well made Olive Oil
Bronze award: 81 – 85.9 | A recommended Olive Oil
In Berlin GOOA, we introduced six (6) awards categories offering excellent recognition to the olive oil producers who participated and competed in our competition via a credible and transparent assessment process
The two core award Brands (the Berlin GOOA and Evoo Stars Awards) will work in autonomous and supplementary form, blending but also keeping their own distinct character, thus providing a powerful mixture of excellence and recognition to our olive oil producers.
#1 Quality Olive Oil Awards
Any Extra Virgin Olive Oil is qualified to participate in this session.
#2 Organic Olive Oil Awards
Only Extra Virgin Olive Oils from organic farming are qualified to participate in this session.
#3 Flavoured Olive Oil Awards
Any condiment of olive oil with any flavouring or blend of flavourings could be part of this session.
#4 High Polyphenols Olive Oil Awards
Extra virgin olive oils with high polyphenol content as measured with the only standard method so far of International Olive Council (COI – HPLC method) will participate in this session.
#5 EVOO Stars Innovation Awards, by Berlin GOOA
For the EVOO Stars Innovation Awards, we examine the final product according to the five (5) general consumer expectations: Pleasure, health, convenience, physical and ethics.
Also, drivers of innovation can be divided into 5 trends.
Pleasure: Sophistication, Fun, Variety of senses, pleasure, Exoticism
Health: Vegetal, Natural, Medical
Physical: Energy well-being, Slimness
Ethics: Solidarity, Ecology
Convenience : Time saving, Easy to handle, Nomadism
#6 EVOO Stars Design Awards, by Berlin GOOA
In an economy driven by consumers, the traditional viewpoint of packaging is not effective for either the consumer or the business. Instead of focusing heavily on production alone, effective packaging should be considered from the following three viewpoints:
1.Viability, i.e. maintainable and enabling brand development
2.Feasibility, i.e. practical and realizable
3.Desirability, i.e. enticing to consumers.
For the Design & Packaging Olive Oil Awards the following are examined :
Brand identification, Shelf impact, Messaging Communication, Aestheric Appeal, Graphic Elements, Placement, Logo, Legibility, Readability, Brand Perception, Product Perception, Confusions, Misidentifications, Impact of Color, Flow of Innovation, Comprehension, Brand Recall