Any Extra Virgin Olive Oil is qualified to participate in this session.

Only Extra Virgin Olive Oils from organic farming are qualified to participate in this session.

#3 Infused Olive Oil Awards

Any condiment of olive oil with any flavouring or blend of flavourings could be part of this session.

Extra virgin olive oils with high polyphenol content as measured with the only standard method so far of International Olive Council (COI – HPLC method) will participate in this session.

For the EVOO Stars Innovation Awards, we examine the final product according to the five (5) general consumer expectations: Pleasure, health, convenience, physical and ethics.

Also, drivers of innovation can be divided into 5 trends.

Pleasure:  Sophistication, Fun, Variety of senses, pleasure, Exoticism

Health: Vegetal, Natural, Medical

Physical: Energy well-being, Slimness

Ethics: Solidarity, Ecology

Convenience : Time saving, Easy to handle, Nomadism

In an economy driven by consumers, the traditional viewpoint of packaging is not effective for either the consumer or the business. Instead of focusing heavily on production alone, effective packaging should be considered from the following three viewpoints:

1.Viability, i.e. maintainable and enabling brand development
2.Feasibility, i.e. practical and realizable
3.Desirability, i.e. enticing to consumers.

For the Design & Packaging Olive Oil Awards the following are examined :

Brand identification, Shelf impact, Messaging Communication, Aestheric Appeal, Graphic Elements, Placement, Logo, Legibility, Readability, Brand Perception, Product Perception, Confusions, Misidentifications, Impact of Color, Flow of Innovation, Comprehension, Brand Recall